Panel Talk: Behind the Scenes of the Music Industry

The most influential artists don't just make music, they shape culture. From defining trends and driving conversations to influencing fashion, media and brand partnerships, today's artists have the power to extend far beyond the stage. In this conversation, Jackie Eyewe and Jackie Davidson explore what it takes to transform artists into lasting cultural forces.

Drawing on their experience working alongside some of the industry's most influential talent, they will discuss the strategies, partnerships and creative decisions that help build enduring careers and meaningful cultural impact. Together, they will examine the role of personal branding, authenticity, collaboration, and audience connection in shaping artists who resonate far beyond music. Expect an insightful discussion on influence, longevity and the evolving relationship between music, fashion and culture.

Moderated by Lea Ogunlami

Time: 1pm (30 – 40 mins)

Location: The Ahluwalia Listening Room, The Atrium

Tickets not required, walk ups welcome

About Jackie Eyewe: Jackie Eyewe is the founder of Makers Agency, an end-to-end creative marketing agency launched in 2024. With over a decade of experience across music, entertainment and culture. Jackie spent five years at Atlantic Records UK marketing domestic and international artists including Stormzy, Burna Boy, Rita Ora, Lizzo, Cardi B and more before becoming the founding Marketing Director of 0207 Def Jam, where she spent a further five years leading marketing across the label’s roster of artists.

In 2024, Jackie took that experience and launched Makers Agency, bringing together creative, strategy, marketing and execution under one roof. Her reputation and track record have enabled her to work with an iconic roster of talent and clients, including Stormzy, Jorja Smith, Capitol Records, Island EMI, 0207 Def Jam, among others. Makers is built to create cultural and commercially impactful campaigns for entertainment clients. From ideation and creative development through to marketing strategy and execution - creating work and lasting moments that connect entertainment brands and audiences.

About Jackie Davidson: Jackie Davidson MBE is the founder of JD Management and one of the UK's most respected artist managers. Over a career spanning more than two decades, she has worked with leading artists, songwriters and producers, helping shape enduring creative careers while championing diversity and inclusion across the music industry. A recognised industry leader, Jackie serves on a number of influential music industry boards and brings a wealth of experience in talent development, creative partnerships and long-term career building.

About Lea Ogunlami: Lea Ogunlami is a presenter and director from London. She has worked for publications such as The Face and i-D magazine; interviewing celebrities on and off the red carpet. Lea launched RawGabbit in early 2025; a video series championing unusual interviews with rising icons in pop culture from around the world.